Minchi🦦[#Ally of Gen Z], a Gen Z influencer who mainly uses TikTok, Instagram, and YouTube to introduce products with the motto of "items that make you stand out from the crowd," has collaborated with ROOTOTE, a tote bag brand developed by Rootote Co., Ltd.
[Special video released!] https://youtube.com/@minchi_pooh
[Limited Edition] Minchi🦦[# Ally of Generation Z] x ROOTOTE Nekoryoshka / 610608
Minchi🦦[#Friend of Gen Z] x ROOTOTE's "Nekoryoshka" is irresistible!
Like matryoshka dolls, the cat tote gives way to other totes, pouches and cat charms one after another.
This set includes 5 cats: 3 cat totes, 1 cat pouch, and 1 cat charm. They will warm your heart and make you feel relaxed whether you're at home or out and about.
The Minchi special version is a limited edition design of a tote bag featuring two cats!
(Right) The model for the largest cat tote is Minchi's beloved cat, Nyannyan-chan.
(Left) The model for the second largest cat tote is a viewer's beloved cat.
The cute back view is also a charming point. Next to the tail of the Meow Meow Tote, there is the logo of Minchi's original brand "Min'Z".
Which girl should I go out with today?
The tote bag has a convenient pocket for storing small items, making it convenient for going out!
The tote bag can hold bottles and other items neatly.
The pouch opens at the bottom
The charm is a ball chain so you can attach it wherever you like.
ROOTOTE is a brand that supports the "love" of all people and values connecting people through "fun". Many of the staff are cat lovers, and they continue to propose unique cat totes that are unlike any other. We met Minchi🦦[# Ally of Gen Z], who has a goal of building a system that can reach out to rescued dogs and cats by the end of this year, and together we designed and commercialized a tote bag that allows you to enjoy going out with your beloved cat!
■Message from Minchi🦦[# Ally of Generation Z]
While studying as a fourth-year university student, he runs his own account as a short video creator and develops his own brand. His mission is to respond to the desire of Gen Z to "have something special just for themselves" and to be a guide to satisfy their desire for self-affirmation.
The short video introduces slightly quirky miscellaneous goods and unique products with the catchphrase "An ally of Gen Z." The company's own brand, launched in October 2024, has been very well received for its "button covers," which allow you to change the look of your buttons just by attaching them to them. The company continues to collaborate with companies such as ROOTOTE and develop and sell completely original products.
For this collaboration item, we put our desire to create a special product together with our viewers. We collected stories and ideas about beloved cats, and created a design that is full of the "specialness" of each cat.
In addition, ROOTOTE is a brand that is very particular about environmental friendliness and manufacturing, so I am very happy to have been able to work with them as an important step towards creating a system to contribute to the rescue of dogs and cats, which is my personal goal for 2025. I hope that this item that we created together will make time with beloved cats even more special and will also be a catalyst for creating a new cycle of kindness.
We will continue to create content and develop our brand in order to provide Gen Z with something "special that is just for them."
"Minchi🦦[# Ally of Gen Z]"
Original brand "Min'Z"
Official brand website: https://minz.luluvision.jp/
Account list : Instagram: https://www.instagram.com/minchi_pooh
・TikTok: https://www.tiktok.com/@minchi_pooh
・YouTube (shorts): https://youtube.com/@minchi_pooh
■ROOTOTE
Since its launch in 2001, this tote bag brand has been delivering "Fun Outing!" The R mark on the brand tag is the mark of this brand. The "Roo Pocket" inspired by the pouch on a kangaroo's stomach is its identity. We offer a wide variety of designs that will allow you to find your favorite, while respecting the individuality and values of each individual.
ROOTOTE's mission is to spread excitement around the world through tote bags and to continue to be a medium that makes society better. We develop collaborations and projects in various fields such as art, ecology, and culture. We aim to become the world's best tote bag brand.
