Planning and design 2ji x illustrator Tsuyuko

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What is ROOTOTE?

Since its launch in 2001, this tote bag brand has been delivering "Fun Outing!" The R mark on the brand tag is the mark of this brand. The "Roo Pocket" inspired by the pouch on a kangaroo's stomach is its identity. We offer a wide variety of designs that will allow you to find your favorite, while respecting the individuality and values of each individual.
ROOTOTE's mission is to spread excitement around the world through tote bags and to be a media that makes society better. We develop collaborations and projects in various fields such as art, ecology, and culture. We aim to become the world's best tote bag brand.